• Matthew Myers

The Johnny Appleseed Visitors’ Center is proud to announce its rebrand to Visit North Central Massachusetts (VNCM). As an affiliate of the North Central Massachusetts Chamber of Commerce, VNCM has been promoting the region as a premier tourist destination through its center and other marketing activities.

“We are excited for the launch of our new brand,” said Diane Burnette, manager of the Johnny Appleseed Visitors’ Center. “The organization has evolved from a visitors’ center that acts as a gateway to North Central Massachusetts to the destination marketing organization we have become, and we are proud that our new brand showcases the dynamic body of work that we do.”

The new brand is accompanied by a new website,, which was just launched last month. The new site promotes North Central Massachusetts as a desirable place to visit by highlighting what to do; where to stay; where to eat; and the events happening throughout the year.

The new site features an attractive look and feel, and an intuitive, easy to use menu options to help users easily access the information they are looking for.  The new site is also responsive so it will adapt to the screen size of whatever device is being used for easy viewing and navigation.  The new site was designed by 3MediaWeb, a website design and development company that is a member of the North Central Massachusetts Chamber of Commerce.