Contact Us

Visit North Central Massachusetts represents the 27 communities of North Central Massachusetts. Our mission is to promote this unique region nestles in the heart of the commonwealth to travelers looking for a unique destination and people who are interested in holding an event or opening a business in North Central. Contact us if you are interested in learning more about the region and the amazing attractions and businesses that call North Central Massachusetts home.

Main Office Visit North Central Massachusetts
Visit North Central Massachusetts
860 South Street
Fitchburg, MA 01420
Ph: 978.353.7604
Johnny Appleseed Visitors’ Center
1000 Route 2 Westbound
Lancaster, MA 01523
Between Exits 35-34
Ph: 978.534.2302

Meet Our Staff


Roy Nascimento

President & CEO
978.353.7604 x225


David Ginisi

Marketing & Outreach Manager
978.353.7604 x225


Diane Burnette

Visitor Center Manager


Sabbra Reyes

Assistant Visitor Center Manager