Contact Us

Visit North Central Massachusetts represents the 27 communities of North Central Massachusetts. Our mission is to promote this unique region nestles in the heart of the commonwealth to travelers looking for a unique destination and people who are interested in holding an event or opening a business in North Central. Contact us if you are interested in learning more about the region and the amazing attractions and businesses that call North Central Massachusetts home.

Main Office
860 South Street
Fitchburg, MA 01420
Ph: 978.353.7604
Johnny Appleseed Visitors’ Center
1000 Route 2 Westbound
Lancaster, MA 01523
Between Exits 102-103
Ph: 978.534.2302
Open Daily: 8:30 am – 5:00 pm
Closed on Easter Sunday, 4th of July, Thanksgiving & Christmas Day

Meet Our Staff

Roy Nascimento

President & CEO

Diane Burnette

Visitor Center Manager | Guide To North Central Massachusetts


Vicky Tippawong

Marketing & Communications Manager

Travel to (not through) North Central Massachusetts

Located in the Heart of the Commonwealth